Monday, July 9, 2012

How to use marketing to sell your ideas

Just as a manufacturer uses marketing to seduce customers into purchasing a product, you can use marketing to seduce stakeholders into change. Therefore, you need to view your ideas or change initiative as a product that you want to sell to stakeholders. “HR Strategic Project Management SPOMP” describes how to sell your ideas by marketing your project, the capabilities of your project team, and yourself as the orchestrator of the change.

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